LONDON — Apple Music Hall, Apple’s first purpose-built live music venue, is set to open on 28 September 2026 beneath the company’s European headquarters at Battersea Power Station. Announced on 22 September, the 600-capacity hall is engineered for intimate shows, Spatial Audio capture and global livestreams — a direct successor vibe to the old iTunes / Apple Music Festival that ended in 2017, but with tickets rather than free entry.
Reporting from The Verge and BBC News places the hall on the north side of the redeveloped Art Deco power station, with brick-lined vaults and a pit-like staging area that can run traditional front-facing sets or in-the-round configurations. Artists get a 38-foot stage, a 48-speaker Spatial Audio system around the audience, two dedicated recording and mix studios behind the stage, and hardwiring for 16 or more broadcast cameras plus iPhone capture. The company says performers can leave with a Spatial Audio recording, a broadcast-ready mix and multicamera video from a single night.
What Apple Music Hall is built to do
Apple is framing the room as an intentional bridge between club intimacy and television-scale production. Oliver Schusser, vice president of Apple Music and International Content, said: “Apple’s deep love for music dates all the way back to the very beginning, from the launch of the iPod to the long-running iTunes Music Festival to the debut of Apple Music. Today, with the opening of Apple Music Hall, we are once again taking an unprecedented step further in our commitment to artists and fans by supporting live music in ways only Apple can do.”
Zane Lowe, Apple Music’s global creative director, added: “We’re always looking for new opportunities to connect the artists and the fans because we are fans. Great music and memories will be made at Apple Music Hall.” Those quotes, carried in Apple’s announcement and amplified by The Verge, underline the dual pitch: a small physical room and a large digital pipeline.
Radio studios move into Battersea
Opening alongside the hall are new Apple Music radio studios at Battersea. London-based Apple Music Radio hosts and shows are relocating from their previous King’s Cross base into the facility, according to BBC and company materials. The same building is wired so an artist can record a podcast, appear on radio and livestream a gig in one visit — a content factory designed to differentiate Apple Music from playlist-first rivals.
Schusser told BBC News the venue has “more cameras and speakers than any venue of its size, anywhere in the world,” while insisting Apple is not trying to compete with London’s independent live circuit. “We’re not trying to be in the live business… the sole purpose for us is to do great work with artists, to connect artists with fans, and to broadcast the content on Apple Music.” Tickets will be sold; the space is deliberately small.
UK politics and festival history
UK Culture Secretary Lisa Nandy welcomed the project as “a huge vote of confidence in the UK as a global creative powerhouse” and “a signal of just how strong our creative sectors really are,” BBC reported. Context matters: Apple’s European HQ has sat at Battersea since 2023, and the power station itself carries music lore — including the Pink Floyd Animals cover association often noted in venue write-ups.
Apple Music Hall also closes a long gap after the iTunes Festival / Apple Music Festival decade in London, which hosted Adele, Lady Gaga, Elton John and others at intimate venues before ending in 2017. Unlike those free shows, Battersea nights will be ticketed. Opening acts have not been announced; fans can register at applemusichall.com for show and on-sale alerts.
Tickets, capacity and what to watch next
Practical facts for searchers tracking Apple Music Hall Battersea: capacity 600; open date 28 September 2026; address inside Battersea Power Station under Apple’s EU HQ; Spatial Audio PA; dual studios; multicamera livestream capability. The Verge, BBC and Music Business Worldwide coverage all stress that the first bill remains TBA. Until that drop, the SEO story is the venue itself — a rare tech-company concert hall designed as much for broadcast archives as for the people in the room.
For London’s pressured live ecosystem — BBC noted dozens of capital venue closures in the past year — Apple’s arrival is a deep-pocketed new node rather than a replacement for grassroots rooms. Whether the hall becomes a discovery engine for new artists, as Schusser hopes, will show in the first season’s bookings and in how those Spatial Audio captures surface inside Apple Music after each show.